Should we support GenealogyWise?

Does the latest GenyTech venture leave me jaded or jazzed? Among all of the continual changes in the field, do I jump into GenealogyWise or wait for the next revolution in the portfolio of works at FamilyLink or a similar corporation? I hope we all survive the comings and goings of these online opportunities.

Are we supporting competition or cooperation among the monoliths of the field, like Ancestry, the LDS Church, major American and international archives, and FamilyLink? And do we leave behind all of the Aunt Marybells who gather family history as a labor of love, and yet have no ability to tweet or scan or keyboard?