Ancestry Announces 2015 Product and Content Lineup

Ancestry Announces 2015 Product and Content Lineup

Industry Leader Talks Innovation and New Collections At Annual RootsTech Conference

(PROVO, Utah) – February 11, 2015 – Ancestry, the world's leading family history service, is ushering in the next generation of family history, with the debut of an updated story centric website, groundbreaking advancements in AncestryDNA that will revolutionize how people discover their ancestors, and the anticipated addition of nearly 1 billion new records to the largest collection of historical records online in 2015.

“We’re incredibly excited about all the amazing things we have in store for our members this year,” said Tim Sullivan, CEO of Ancestry. “In 2015, we’ll be launching some of the most innovative new features and services in our company’s history.  We think these additions are going to make Ancestry an even more powerful resource for our existing users, while also making family history easier, more accessible, and more fun for those just getting started.  We’re also proud of our commitment to continue investing in new content.  Our 2015 content roadmap will be anchored by our expected fall release of more than 170 million Probate and Wills images, one of the most exciting, engaging, and interesting content collections we’ve ever published.”

Over the next year, Ancestry will introduce breakthrough features and compelling content – made possible by powerful advancements in science and technology – that will give you an easier, richer and more engaging way to discover and tell your family story, and make your family history journey easy and engaging, through a highly customized, relevant and historically rich experience rooted in discovery and storytelling.

·         Major Product Developments

o    A new and improved Ancestry website will make it easier for anyone to discover and tell the rich, unique story of their family, through new features and site enhancements that will reinvent the ways Ancestry members create and showcase their family story.  The new site experience is currently in limited Beta and will be demonstrated at RootsTech On Friday, Feb. 13 at 1:00 pm MT (Room 151) as well as at the Ancestry booth. Visitors to the Ancestry booth will be able to opt in to participate in the Beta.

o    Ancestry mobile will introduce a full search feature in the iOS app that will empower users to access 15 billion historical records and hints anytime, anywhere in the native app environment. The intuitive interface will make both simple and advanced searches easier, while the presentation of search results will also help you quickly identify and prioritize the most important results, making search less complicated.  The Ancestry mobile team will showcase version 1 search in the Ancestry booth and discuss search and other mobile features in length during an FGS class, “Ancestry’s Mobile World,” on Saturday, Feb. 14 at 1:00 pm MT.

o    Ancestry will also remain committed to providing the best in educational resources with the launch of Ancestry Academy in April. The new resource will offer how-to tutorials and historical guidance to help experts and novices alike. Released as a limited Beta this week, Ancestry Academy will be showcased via demo in the Exhibit Hall on Friday, Feb 13 at 3 pm MT. Those interested in participating in this Beta should stop by the Ancestry booth for more information.

·         Continued Growth for AncestryDNA

o    With a database of over 700,000 genotyped members, AncestryDNA has generated over one billion cousin connections to date.  In 2015, we project this database to grow to exceed well over one million genotyped members, resulting in even more and higher quality cousin matches.

o    Following the successful launch of AncestryDNA in the UK, we will soon be bringing the service to our members in Australia and Canada, and in doing so, will connect the major English-speaking migrations and globally connect families like never before.

o    Building on DNA Circles, in 2015 we will launch a new experience that will use the latest genetic technology to discover new ancestors without the customer having to search records or build a family tree.  This new feature will transform how family history research is done by providing valuable hints to help experienced genealogist looking to break through brick walls, as well as open family history to a whole new segment of the population. Through this new experience, AncestryDNA customers will be able to discover new ancestors as far back as the 1700’s by connecting into existing DNA Circles.

·         Ancestry Around the World

o    Last winter, Ancestry expanded the availability of Archives.com to users in the UK, and just last month in Australia and Canada.

o    Later this year, Ancestry will announce resources for users in Germany and Mexico. With more than 58 million Americans claiming sole or partial German heritage* and an estimated 34 million residents of Mexican origin** the new sites will give nearly 100 million people in the US alone, the ability to learn more about their family’s story.

·         New Record Collections

o    This fall Ancestry will release more than 170 million name-searchable images of million Probate and Wills records. The most comprehensive collections of its kind, these records will provide access to almost all wills probated in the United States from the mid 19^th century to 2000– an unprecedented treasure trove of information to better inform familial narratives.

o    This spring, Ancestry will release the comprehensive service records collection for the Australian Imperial Forces – the main expeditionary force of the Australian Army during World War 1. Made available in time for Australia’s 100-year commemoration of its entrance into the war, the historical records will help honor the brave men and women that served.

o    Also in 2015, Ancestry will make available in the UK, a variety of content collections including WWI War Diaries, Parish Baptism Marriage and Burial Registers, and a collection of Francis Frith historic photos gathered from over 7,000 individual cities, towns, and villages across the UK from 1860-1960.

·         Professional Research, Award Winning Television and You

o   With more than 150 years of combined research experience, Ancestry’s professional research group, AncestryProGenealogists, has helped people trace their family trees and connect with the past for more than 15 years. The team has grown to become the largest service of its kind, supporting research for the Emmy Nominated Show “Who Do You Think You Are?.” AncestryProGenealogists will continue to grow and help solve family mysteries, break down brick walls, and discover the stories that tell you who you are and where you came from.

o    Ancestry will also continue showcasing family history around the world, through shows like Who Do You Think You Are?, Genealogy Roadshow, Finding Your Roots, and Long Lost Family.

“Your family story is a universe that is always expanding,” said Sullivan. “With new products and even more records, Ancestry will provide the most unique, personable, and engaging family history experience on the planet.”

To learn more about how Ancestry is transforming family history, visit the Ancestry booth at the RootsTech Conference in Salt Lake City, Utah from February 11-14, 2015.

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* 1990 U.S. Census

** Pew Research Center 2013

About Ancestry.com

Ancestry.com is the world's largest online family history resource with more than 2 million paying subscribers across all its websites. More than 15 billion records have been added, and users have created more than 60 million family trees to the core Ancestry websites, including its flagship site www.ancestry.com and its affiliated international websites. Ancestry.com offers a suite of online family history brands, including Archives.com, Fold3.com, Newspapers.com, as well as the AncestryDNA product, sold by its subsidiary, Ancestry.com DNA, LLC, all of which along with its core Ancestry websites, are all designed to empower people to discover, preserve and share their family history.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include a variety of factors, some of which are beyond the company’s control. In particular, such risks and uncertainties include the company's ability to add tools and features and provide value to satisfy customer demand and its ability to acquire content and make it available online. Information concerning additional factors that could cause events or results to differ materially is contained under the caption “Risk Factors” in the Quarterly Report on Form 10-Q for Ancestry.com LLC for the period ended September 30, 2014, which was filed with the Securities and Exchange Commission on November 3, 2014, and in discussions in other of the company’s Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.