The Value of Visual Storytelling Through Video Biographies

Last week the American Chronicle published a beautiful article about what it is we do here at Legacy Multimedia.

While it’s always great to get PR, I particularly like this article because I felt that writer Pam Vetter asked the right questions and framed all the responses into a context that really gets to the essence of what it is that we do.

Because the process of creating a video biography or personal history is so detailed, it’s difficult to communicate in an elevator speech (that is how much information you can communicate to someone while an elevator goes up one or two floors and is a standard of networking and promotional coaching.) Traditional advertising usually fails for us because how do you communicate everything we do and the experience of working on a family history in a 3×5″ space? When I am being glib, I will say that what we do is make people cry. There is some truth to this. The experience of seeing your family or a family member honored and their stories told can be deeply moving. I have even heard from a couple of readers that this American Chronicle article had them in tears. This is great to hear since it shows me and Pam that we really communicated the emotion of how we help people.
Complete blog article continued here...